There are two options if you want to be found on the internet: you can pay a fortune in AdWords, or you can optimize your website and get organic, natural ranking. That’s what we do. We help business owners to optimize their content to make it useful for visitors, and to improve their ranking on Google.
What we propose is a pragmatic approach that focuses on on-page optimization: making sure your website content is useful for your customers, and integrated so that search engine will understand it. Keywords, headings, readability and internal link structure are part of our process. This is the core of our work.
We also assist customers wishing to push their ranking strategy further by offering off-page SEO, analyzing your own link profile as well as the competition, and suggesting a plan of action that takes into account your strengths and weakness, as well as opportunities and threats.
Last but not least, the question you have to ask yourself: can I afford not to be found on the internet? Remember, classic word of mouth has been mostly replaced by online reviews, link sharing among friends, and getting tagged on social media platforms. The modern consumer grabs his smartphone to check when you’re open, what’s on the menu or what special you are having, and failing to provide them with easy access to that information will send your customers to your competitors.
That’s the simple, but brutal truth.
Failing to have a great website will send your customers to your competitors. And this is also true for ALL small businesses.